Joel Derksen: Of The Rain .com

eTutor Course Software (iPhone)

2010-02-14T02:51:58Z

A pre-beta version of an interactive, online course/e-learning system. A team of 3 designers (myself included), a development team and a project lead are currently reworking the entire interface. This is an optimized iPhone version of the site.

Toronto Botanical Gardens: For the Birds 2010

2010-02-14T02:32:51Z

This is the second year I've worked with the TBG for their annual fundraiser. Last year, we exceeded fund-raising expectations. This year, I am project lead for a team of 3.

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Ocha Tea

2010-01-28T08:34:28Z

]]> Ocha's logo has been purposefully created to expand, pictured above. A hypothetical brand created to compete with the upper-middle price range of luxury, organic and specialty teas.

Carl Dair: 7 Contrasts (Typography)

2009-03-13T20:22:58Z

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A typographic exercise working with composition and the 7 contrasts of Carl Dair. 7" by 7" coil bound on SmartPaper's Genisis paper.

6 Typefaces: Composition

2009-03-12T09:07:11Z

A booklet of posters for the 6 main classification of typefaces. Limit of 2 spot colours. The cover is a rough fabric texture, somewhere between canvas and cotton.

Random: Candy Packaging

2009-03-11T06:34:51Z

A hypothetical candy brand and package created for a mid-range price point. See the high end/luxury version below.

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Biofuels: Exhibition Set

2009-01-30T17:43:53Z

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Poster, pamphlet, and packaging design for a biofuels museum exhibit at the Toronto Museum of Science and Industry.
Poster is 30" by 45", pamphlet is 24" by 8".

Energy Management Manual

2009-01-29T21:58:19Z

A manual for energy management, specifically for rink and arena operators, created during an internship with Saskpower.

Allo: Identity Standards Manual

2009-01-22T06:38:48Z

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The Allo Identity Standards manual includes examples of the various executions, a brand landscape and positioning statement as well as development and iterations.

Allo: Branding, Package, Website

2009-01-19T14:42:42Z

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This is a very small section of work done for Allo, a hypothetical divestiture of Bell landline services. Other work included van livery, advertisements, billboards and brochures.
If you would like to see more, please contact me.

P*NK U: Poster

2009-01-16T07:21:30Z

A poster and VIP tag created for P*NK U, an awareness cabaret held by GBLUR Centre for Sexuality and Gender Diversity.

Symphony Nova Scotia: Brochure

2009-01-12T20:20:53Z

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A hypothetical brochure created for the Symphony of Nova Scotia with their annual concert schedule and a form to order tickets. Cover printed in vellum, insides with a laid stock.
Checkboxes were added to help purchasers keep track of interesting events.

Mastering Vocational Pathways: Identity, Website

2008-12-31T07:38:11Z

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Website, logos and brand positioning created for Mastering Vocational Pathways, inc.

Archie Edwards Annual Report

2008-12-28T07:52:46Z

Created for the Archie Edwards Blues Foundation, this annual report is approximately 4" by 4", perfect bound with french folds.

Kei Magazine

2008-12-26T10:30:03Z

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A 24-page hypothetical magazine created to bring Japanese "Visual Kei" style to a Western audience. The design style was guided by the Japanese counterpart magazines and artistic lifestyle magazines, such as Flaunt.